Budget Telecom : high-speed access for british resident

Publié le 28 septembre 2006 à 19h24 -

The new french Internet Service Provider Budget Telecom marks its difference on the market of DSL access. Its last recipe? A specific high-speed DSL access dedicated to british people living in France.For some years, between 150 and 250 000 British have crossed the Channel to settle down and live in France (Brittany or Southwest areas for example). Budget Telecom decided to propose them a special DSL package called «AngloPack». It includes a high-speed Internet access until 20 Mbits/sec, a Wireless modem and 2 hours of free communications towards the fixed phones in the United Kingdom, the United States, Ireland, Australia and Canada.

Charged 29,90 euro a month, the AngloPack also includes an English local number so that the close relations stayed in the country can join the subscriber on the Bbox modem to the preferential rate of 2 pence per minute. Without commitment, this new offer of Budget Telecom is adapted to the needs of English-speaking customers.

The Budget Telecom’strategy consists in finding some niches that others ISP have not exploited yet. The "low cost" access provider does not want to face its main competitors on their own ground. "We target community by proposing them offers and services adapted to their needs" says the Assistant General Manager of Budget Telecom, Luc Terral. Moreover, Budget Telecom should also become MVNO (virtual operator of mobile telephony) to offer specific packages to foreigners in France (Anglo-Saxon, African and Asian).

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